Can A 1 Minute Animation Take 3 Months

You've probably heard this earlier, simply it's worth reiterating: use video to promote your business.

And don't merely have that advice from me. Inquiry has constitute that 81% of people have been convinced to buy a product or service by watching a make's video. Meanwhile, 97% of marketers say video has helped increase user understanding of their product or service, and better still, 76% say it helped them increase sales.

Blithe videos are a slap-up manner to sell or tell your message for a variety of reasons: they can assistance explain complex concepts in a unique way, you lot can create things that are either hard to mimic in real life or don't be in existent life, and they have a longer shelf life and are easier to update than a live-activeness video.

Besides knowing the toll of an animation, you probably desire to know how long it will accept to consummate. This commodity will dive into the timeline for creating an blithe video and what you'll want to consider before taking on your side by side projection.

Timeline Overview for Making an Blitheness (Animated Video)

If you're looking for a ballpark range on how long it will accept to bring an blitheness/animated video to life, 6-8 weeks is more often than not a rubber bet.

Of grade, there are a myriad of factors that can either accelerate or filibuster that timeline. That includes the number of videos – is it a series of four fifteen-second videos or one 2-minute long video? The workflow of the approval process volition also exist a factor – how many people on the client's terminate are reviewing the animations?

2d Animation vs. 3D Animation

Another factor that dictates the timeline of creating an animation is whether it'south 2D or 3D.

In simple terms, 3D animations are more than life-like and take the illustrations' height, weight, and depth into consideration.

With 3D animations, at that place are additional steps that are taken to accurately produce the content. That includes processing figurer-aided design, also known as CAD, files, texturing for a more realistic look and experience, and much longer rendering times. With that in mind, 3D animations take longer to produce (and price more money).

Ideally, you'll decide on whether your animation is 2D or 3D towards the beginning of your projection to outline a realistic timeframe for its completion. This brings u.s. to the next point…

READ: second VS. 3D Animation: PROS AND CONS FOR MARKETING VIDEOS

Timeline Segments for an Animation

Only like a live-action video, you tin intermission downward the timeline of creating an animated video into 5 segments.

• Creative development and strategy = upward to ane week
• Scripting = upwardly to 1 week
• Design and storyboarding = 1 – 2 weeks
• Animative = two – 4 weeks
• Vocalisation-over and sound design = about one week

FREE DOWNLOAD: THE MARKETER'S GUIDE TO Blitheness EBOOK

These segments help organize the process and allow for checkpoints along the way, for instance, allow's effort to have the creative development phase done by *insert date hither*.

Some of these phases can overlap with one another, which is why it's of import to retrieve that the timeline for each individual project is custom and tin fluctuate. That's besides because each segment generally has upwards to 3 rounds of revisions which includes an average 24-hour review bicycle for customer feedback.

Creative Development and Strategy of an Animation

All animations start with creative development: what'southward the message of your blitheness, who are you targeting, and how are you going to do so? Do y'all create a character that walks y'all through a step-by-pace process on how to do something? Exercise yous desire to use kinetic text with simple animations to show off a technological product or service?

Creative development is that big idea that brings your bulletin to life. While creative evolution starts at the beginning of a project, it never actually ends as your ideas expand and shift throughout the whole procedure. Notwithstanding, to kicking it all off, nosotros create way frame designs. Depending on the client's budget, here at VMG Studios, we typically include up to 2 unique mode frame designs to choose from to ensure it's the right concept.

In an ideal world, coming up with the creative concept, strategizing how it tin can be executed, and creating manner frames tin take anywhere from a few days or up to a week.

Scripting

Once the creative concept has been decided, you'll motility into scripting. Fifty-fifty if your animation doesn't have a voice-over (i.e., the story is told via kinetic text on screen), yous'll still need to outline the story and what is being shown on screen. Scripts generally get through 2 – three revisions. This can take anywhere from a couple of days to a full week depending on the advice between the creative team and those approving the projection (the client).

Blitheness Pattern and Storyboarding

Besides the script, storyboards will also be put together to evidence what the animation volition wait like. Storyboards often look like a simplistic version of a comic book: all the same illustrations with dialogue and other defining context clues (sounds, motions, transitions, etc.).

Pending the budget, there are two ways that we arroyo storyboarding. Nosotros can get-go with a sketch storyboard of the script to really blast down the scenes, characters, device needs, layout, and flow. If you go this route, the canonical sketch storyboard will inform the graphic assets that need to be designed. We encourage sketch storyboards if you have the coin or time to allow for this office of the procedure.

The other approach to storyboarding, typically when there is less budget or a strict deadline, is to jump right into digital storyboards that contain the designed graphic assets that bring the story/messaging to life. Here's an case of a digital storyboard from the VMG Studios explainer video.

Storyboarding can sometimes run concurrently with the script and volition take several days to create depending on the complexity of the animation, if character design is needed, and the length of the video. And merely like the script, storyboards more often than not go through 2 – three revisions.

Once the script and storyboard have been approved, which together can accept up to ii weeks, you'll get-go seeing your project come to life!

READ: WHAT ARE MOOD BOARDS VS. Fashion FRAMES VS. STORYBOARDS

Animating

Now, the existent fun happens. Just like filming the scenes for a live-action video, this phase is where the design is actually animated. In general, this takes a couple of weeks, and tin fifty-fifty accept 3 to four depending on the factors mentioned earlier: complexity of the animation, length of the video, number of videos, and fourth dimension needed for client review cycles.

Like to the script and storyboards, there are several rounds of review for the animation. Naturally, if the showtime version is solid and merely has a few pocket-sized changes, the timeline will move faster. If at that place are multiple notes and revisions, it'll have longer to stop.

Voice-over and Sound Design

If your animation includes a voice-over, we'll want to host auditions for professional voice talent and record the narration.

Here at VMG Studios, while we are conducting vox-over auditions, we take someone internally record a scratch rails of the narration. This fashion, the animators tin utilize that track every bit a base bespeak for timing the blitheness with the narration. It also helps the client run across and hear the script together and make whatever additional tweaks before bringing in the professional vocalisation talent to record.

From hither, your projection will move into sound blueprint. That includes calculation music, sound furnishings, leveling, and mixing the audio for whatever platform the video will be released: web, broadcast, alive presentation, etc.

Adding a voice-over and taking audio pattern into consideration tin can take about a week.

Accessibility  Considerations

Once your animation is complete, you'll accost accessibility considerations such as calculation subtitles and/or closed captions, or localizing to other languages. When all is said and done, we'll export your last deliverable.

Bringing an Animation to Life

You lot've likely heard the phrase "great things have time" and a highly-produced animated video is no exception. When putting together a realistic timeline for your next animated projection, set up bated 6 – 8 weeks.

• Artistic development and strategy = up to 1 week
• Scripting = up to 1 week
• Design and storyboarding = 1 – 2 weeks
• Animative = 2 – 4 weeks
• Vocalization-over and sound pattern = well-nigh one calendar week

Animations are a fun, unique, and ofttimes center-catching way to tell a story. Animated videos frequently have a longer shelf life and can exist updated more than easily than a live-activeness pick. Another bonus is if you lot create an animated design asset, such as a character, you can repurpose that asset for hereafter videos saving both time and money, and who doesn't love that?

Click the image beneath to download a complimentary one-canvass of the blitheness process to share with other squad members involved in your animation project

Tags: Video product, Animation, Animated Video, Animation timeline

Written past Chelsea Sassara

Chelsea Sassara is a Content Director at VMG Studios. Chelsea is an Emmy award-winning journalist with a background in local Telly news. She loves to write, her dog & true cat, the Pacific Northwest, and the Oregon Ducks.

Source: https://blog.vmgstudios.com/how-long-does-it-take-to-make-an-animation

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